Theme Development

Pointricity: WordPress-Based Loyalty and Rewards SaaS Platform

Full-stack SaaS loyalty platform built on WordPress and WooCommerce - three-sided marketplace,…

and integrations running reliably for an ongoing client
Monthly maintenance keeps the platform
plugins
Premium plugins extended and modified to fit three-sided marketplace model without forking
QR scanning pipeline handles in-person event attendance and point assignment on mobile devices
WordPress used as a full SaaS application layer with 60+ role-specific dashboard templates

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WooCommerce Development

Colonial Spirits: WooCommerce POS Sync Plugin

Custom WooCommerce plugin connecting mPower POS to WooCommerce for a US liquor…

and integrations running reliably
Double-entry eliminated - POS changes sync to WooCommerce automatically on schedule
Monthly maintenance retainer keeps WooCommerce
Multi-pack variations track stock independently per pack size
Paged processing handles large catalogues without PHP timeout failures
plugins

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Web Development

MajstorNidza: 81,515 Reached on $36 – Facebook Awareness Case Study

How a $36.56 Facebook awareness campaign reached 81,515 people in a 2km…

$4/day is enough to dominate a hyper-local market
81,515 people reached on a $36.56 budget in 30 days
CPM of $0.28 - 10x better reach than projected
First-mover advantage: only paid advertiser in a 2km radius

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Theme Development

HypeStudio: Knowledge Base WordPress Theme

Custom WordPress knowledge base theme built for SocialWebSuite’s help site - accordion…

For SaaS companies evaluating whether to use a generic WordPress theme, a documentation plugin, or a purpose-built solution for their help site: the generic theme requires constant
The Knowledge Base theme was built for a specific use case with specific user behaviour patterns.

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WordPress Site Build

SocialWebSuite: SaaS Platform Architecture

Lead architect on SocialWebSuite - a Laravel/Vue.js SaaS social media scheduling platform.…

Content categories separate "what to publish" from "when and where"
Fully automated social publishing from content category strategy to live posts
Scheduling engine runs every minute with duplicate-post protection at scale
Weekly analytics reports connect performance data to content strategy decisions

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Theme Development

Land Investor: WordPress Theme (White-Label CTO)

Custom WordPress theme for a leading US land investing education platform. White-label…

AJAX filtering and post view tracking for high-traffic content discovery
Full custom theme built for a leading US real estate education platform
Shortcode library giving editorial team structured content tools
Two-phase engagement: v1 (2018) + major expansion (2021)

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Plugin Development

Land Investor: Parcel Lookup Plugin

Custom WordPress REST API plugin for a US property data platform -…

CoreLogic parcel data by APN or address with local result caching
FIPS county coverage with named error messages for unsupported counties
Stripe-managed metered credit system with subscription tier support
Twilio SMS for direct property owner outreach from within the platform

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WordPress Site Build

Ministry of Education Ontario: Document Management System

Document management system built for Ontario's Ministry of Education - role-based access…

Download tracking and usage reporting built in
Hierarchical document management for a provincial government portal
Integrated into an existing WordPress platform without disruption
Role-based access for educators, administrators, and content managers

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WordPress Site Build

MajstorNidza: Local SEO Website for a Belgrade Locksmith

Custom WordPress site, GEO-targeted local SEO, Answer Engine Optimisation for AI search,…

AEO-structured FAQ content surfaces in AI Overviews before users visit the site
First-page Google rankings on competitive local keywords within 30 days of launch
GEO-targeted pages compete for high-intent geographic search queries with less competition
Monthly maintenance keeps the site updated and backed up as the business grows

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WordPress Site Build

HypeSocial Buffer Pro

Commercial WordPress plugin connecting WordPress to the Buffer API with configurable scheduling…

Automated social sharing from WordPress — no manual scheduling
Five commercial tiers with in-WordPress license management
Pinterest board integration built into the same pipeline
Supports any custom post type in the scheduling queue

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Theme Development

Haila Health: Custom WooCommerce E-Commerce Theme

Full custom WordPress/WooCommerce theme built from scratch for a Canadian CBD wellness…

AJAX cart fragment keeps basket count live without page reload
Bootstrap form fields throughout checkout via WC form field args filter
Canadian English localization via gettext filters - survives WC updates
Full custom WooCommerce theme with no visible seams between shop and site

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Theme Development

Great-West Life TimCare: Bilingual Benefits Portal

Custom bilingual WordPress theme for Great-West Life’s TimCare portal - a national…

Clean administrative UI for non-technical franchise owners
Custom bilingual theme for a national benefits platform
Enterprise-grade delivery for a major Canadian insurer
PAD enrollment workflow built into page templates

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Plugin Development

Great-West Life: Employee Benefits CSV Export

Custom WordPress plugin built for Great West Life to export employee and…

Configurable export for any WordPress CPT
HR and payroll data out of WordPress in one click
Human-readable CSV column headers from raw field keys
Reusable across post types without code changes

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WordPress Site Build

FortuneFusion: Bank Statement Processing SaaS

PHP/Python SaaS that converts Serbian bank PDF statements to structured XML. Bank-specific…

4-tier extraction handles native PDFs and scanned statements through the same upload flow
Async Python worker keeps the web application responsive during CPU-intensive parsing
Bank-specific processors handle each institution's format edge cases without cross-bank regressions
Docker Compose deployment packages all three components for consistent environment parity

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WordPress Site Build

Flemingdon Dental: WordPress Site Build

WordPress site build for Flemingdon Dental - a Toronto dental practice. Custom…

Appointment booking form matched to dental practice intake requirements
Legacy PHP site migrated to managed WordPress CPT model
Local SEO structure for a Toronto neighbourhood dental practice
Practice staff can update team profiles and case studies without developer help

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Theme Development

Canadaland: WordPress Theme Development

WordPress theme customization for Canadaland - Canada’s leading independent investigative journalism and…

Configurable archive and excerpt system for mixed content types
Platform serving Canada's leading independent investigative journalism outlet
Reliable plugin integrations for editorial workflow and reader engagement
Theme customization that gets out of the way of the content

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Theme Development

Apto: Custom WordPress Theme for a Hyperscale Data Centre Company

Bespoke WordPress theme built from scratch for Apto, a hyperscale data centre…

Fully Customizer-driven content - no developer needed for copy or image updates
Monthly maintenance retainer keeps WordPress, plugins, and backups current on an ongoing basis
Section-based architecture makes per-page layout changes isolated and maintainable
UIkit framework delivers consistent animation behaviour without page builder overhead

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Plugin Development

ActiveOHS: Credential Export Tool

Custom WordPress plugin for ActiveOHS that turned complex relational OHS training records…

Compliance-ready CSV export from complex relational data
One-click admin export to browser download
Works within existing WP installation — no new dependencies
Zero manual data entry for audits and HR reporting

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WooCommerce Development

WP Engine: Amazon Personalize for WooCommerce

Contracted by WP Engine to build the official AWS Labs integration -…

AI-powered product recommendations from the WP admin — no AWS console needed
Fully automated AWS setup - no technical configuration required
Works inside your existing WooCommerce store - no rebuild needed

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Plugin Development

Ministry of Education Ontario: Employment Ontario Portal

Custom WordPress theme, review-by-date governance, file manager, Relevanssi search, ACF customization, and…

Content governance tools enabling ministry editorial teams
Joint initiative across Ministry of Education and MTCU
Purpose-built newsletter plugin for government content delivery
Relevanssi search customization for employment services portal

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WordPress Site Build

Munich Re: Enterprise WordPress Platform

Enterprise WordPress platform for Munich Re - multi-lingual, WCAG compliant, with Ajax…

Ajax search and secure Google Maps integration across the platform
Multi-lingual for US and Canadian markets via WPML
WCAG accessibility compliance for a global reinsurance platform

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Financial Services / Web / Content Migration

Great-West Life: WordPress to AEM Migration & WPML Multilingual

Enterprise WordPress to Adobe Experience Manager content migration for Great-West Life,

Complete content migration from WordPress to Adobe Experience Manager
Enterprise content architecture for one of Canada's largest financial groups
WPML multilingual implementation across three national insurance brands

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WordPress Site Build

Great-West Lifeco: WordPress to AEM Migration

Content migration from Great-West Lifeco’s corporate WordPress platform to Adobe Experience Manager.

Content migration expertise bridging WordPress and Adobe Experience Manager
Part of strategic platform unification across GWL insurance subsidiaries
Platform consolidation across the Lifeco group holding company

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WordPress Site Build

Canada Life: WordPress Error Pages & SEO Schema

Custom 404 error page and SEO structured data implementation for Canada Life’s…

Custom 404 error page maintaining brand consistency across Canada Life properties
Part of the ongoing Great-West Lifeco family of brands engagement
SEO structured data for insurance and financial services search presence

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WordPress Site Build

London Life: WordPress Development

WordPress development for London Life’s digital properties - custom 404 and 500…

Custom 404 and 500 error pages maintaining brand experience on failure
Reusable hero component applied across London Life digital properties
SEO structured data implementation for financial services properties

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WordPress Site Build

GWL IDEA: Union Savings – Multisite with Custom Union Tracking

WordPress multisite configuration with custom session-based union membership tracking for Union Savings…

Custom session-based union membership tracking without server-side state
Personalized benefits experience for different member categories
Stateless architecture that scales without session storage overhead

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WordPress Site Build

GWL IDEA: University of Regina WordPress Multisite

WordPress multisite setup, ACF panels, and documentation for the University of Regina…

ACF panel setup and documentation enabling client-managed content
Consistent delivery patterns across all IDEA platform institutions
Multisite sub-site as part of national post-secondary rollout

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WordPress Site Build

GWL IDEA: University of Ottawa WordPress Multisite

WordPress multisite configuration and documentation for the University of Ottawa sub-site within…

Bilingual mandate compliance built into the content architecture
Content governance for Canada's largest bilingual university
Part of national IDEA platform rollout to Canadian universities

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WordPress Site Build

GWL IDEA: Sheridan College WordPress Multisite

WordPress multisite configuration, ACF panel setup, and documentation for the Sheridan College…

ACF panel content management with institutional-grade documentation
Multisite sub-site for one of Ontario's largest polytechnic colleges
Part of national IDEA platform rollout to Canadian post-secondary institutions

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WordPress Site Build

GWL IDEA: Walmart Canada WordPress Multisite

WordPress multisite architecture, ACF panel setup, and documentation for the Walmart sub-site…

ACF panel content management enabling non-technical content updates
Consistent deployment and documentation across the IDEA platform rollout
Multisite sub-site serving one of Canada's largest private-sector employers

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WordPress Site Build

Great-West Lifeco: Enterprise WordPress Platform

Enterprise WordPress platform for Great-West Lifeco, one of Canada's largest financial services…

Edit Flow editorial workflow for controlled publishing across departments
iCal events integration pulling live data from external calendar systems
Two-year ongoing enterprise engagement across the Lifeco platform
WPML multilingual for Canada's largest financial services holding company

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WordPress Site Build

HypeStudio: Digital Agency Website

WordPress website for HypeStudio - a Toronto digital agency co-founded by Dejan…

Built and maintained across two years of active client work (2013-2015)
Client-facing sales platform doubling as agency portfolio showcase
Live reference implementation of HypeStudio WordPress development practices

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WordPress Site Build

Karen Steele YMT: WordPress Website

Responsive WordPress website for Karen Steele, a Toronto yoga and massage therapist…

Local SEO for health and wellness searches in Toronto
Managed hosting with ongoing maintenance — no technical overhead
Twitter API 1.1 social integration for ongoing content freshness

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WordPress Site Build

Meaford Dental Clinic: WordPress Website

Responsive WordPress website for Meaford Dental Clinic - a family dental practice…

Local SEO for dental searches across the Georgian Bay region
Managed hosting removing all technical overhead for the practice
Twitter API 1.1 social integration keeping the site active

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Web Development

NOW Magazine: SummerWorks 2013 Microsite

Responsive performing arts festival guide for NOW Magazine’s SummerWorks coverage - ColdFusion-powered…

Consistent delivery across both NOW Magazine festival engagements in 2013
Responsive performing arts guide for Toronto's premier summer festival
Second festival microsite built with proven ColdFusion + Bootstrap pattern

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Web Development

NOW Magazine: Toronto Fringe 2013 Microsite

Full-stack development of NOW Magazine’s Toronto Fringe Festival microsite - Show Times…

Festival-run data pipeline with zero downtime during peak traffic
Live ColdFusion web service integration for real-time show times
Responsive Bootstrap front end serving Toronto arts audiences

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Web Development

NXNE 2013: Festival Website & Social Login

Full-stack development for the North By Northeast festival website - ColdFusion web…

Facebook and Twitter social login for personalized Favorites section
Interactive scheduler updating in real time across the festival run
Live ColdFusion web service powering real-time festival schedule data

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WordPress Site Build

Chatelaine: WordPress Child Theme & Newsletter Upgrades

WordPress child theme development and responsive newsletter plugin upgrades for Chatelaine, Rogers…

Responsive newsletter plugin upgrades for a flagship Canadian magazine
Rogers Media enterprise development standards applied to lifestyle publishing
Same workflow as Sportsnet — consistent across Rogers Media properties

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Plugin Development

Rogers Sportsnet: WordPress for Canada’s Sports Network

WordPress theme and plugin development for Sportsnet, Rogers Media’s national sports broadcasting…

Custom taxonomy architecture for multi-league content at Rogers Media scale
Delivered within Rogers enterprise tooling: Git, Jira, PhpStorm, code review
Enterprise-grade editorial workflow for a national sports broadcaster
Theme and plugin work that handles millions of concurrent visits

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Web Development

Softchoice Cloud: ASP.NET MVC Store & 96-Project CI System

ASP.NET MVC 3 online store with bilingual EN/FR localization, security hardening, and…

The 96-project CI system is the specific detail that demonstrates operational engineering maturity beyond single-project development.
The Softchoice engagement is the portfolio reference for the Microsoft Certified Professional (MCP) ASP.NET credential referenced across the enterprise consulting service pages.
🔗 RELATED WORK

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