Great-West Lifeco: WordPress to AEM Migration

Content migration from Great-West Lifeco’s corporate WordPress platform to Adobe Experience Manager - part of the Lifeco group’s strategic platform consolidation across the holding company and its insurance subsidiaries.

Great-West Lifeco: WordPress to AEM Migration

Overview

WordPress Content Export & Transformation

Structured content extracted from the WordPress database with explicit character encoding flags, transformed to match AEM’s content model and component architecture. Field mapping from WordPress’s post and meta table structure to AEM’s content repository model, preserving metadata, taxonomies, and content relationships through the transformation layer.

Team Page Attribution Management

Leadership and staff profiles migrated with correct attribution - executive roles, governance structure, and board member profiles correctly mapped and displayed in the new AEM platform. Team page content carries specific governance and disclosure requirements for a publicly traded company; attribution accuracy was a compliance consideration, not just a content quality one.

AEM Content Architecture Alignment

WordPress expertise and content architecture knowledge applied to bridge the gap between WordPress’s relational post model and AEM’s content repository structure - ensuring migrated content arrived in AEM with structure, relationships, and metadata intact.

Parallel Group Migration Coordination

The Lifeco corporate migration was coordinated with parallel content work across Great-West Life, Canada Life, and London Life - all moving from WordPress to a unified AEM enterprise stack. The corporate migration followed the same methodology and data model as the subsidiary migrations, ensuring consistent content architecture across the entire group.

The Challenge & Solution

WordPress Content Export & Transformation

Structured content extracted from the WordPress database with explicit character encoding flags, transformed to match AEM’s content model and component architecture. Field mapping from WordPress’s post and meta table structure to AEM’s content repository model, preserving metadata, taxonomies, and content relationships through the transformation layer.

Team Page Attribution Management

Leadership and staff profiles migrated with correct attribution - executive roles, governance structure, and board member profiles correctly mapped and displayed in the new AEM platform. Team page content carries specific governance and disclosure requirements for a publicly traded company; attribution accuracy was a compliance consideration, not just a content quality one.

AEM Content Architecture Alignment

WordPress expertise and content architecture knowledge applied to bridge the gap between WordPress’s relational post model and AEM’s content repository structure - ensuring migrated content arrived in AEM with structure, relationships, and metadata intact.

Parallel Group Migration Coordination

The Lifeco corporate migration was coordinated with parallel content work across Great-West Life, Canada Life, and London Life - all moving from WordPress to a unified AEM enterprise stack. The corporate migration followed the same methodology and data model as the subsidiary migrations, ensuring consistent content architecture across the entire group.

Challenge & Solution
Dejan Markovic
Dejan Markovic WordPress Architect
Best experience I've had to date with someone from Codeable. Dejan and his team jumped on a critical project over a weekend and had it sussed and patched on a Sunday; by Monday evening a fix was fully implemented. The team exceeded my expectations and I will be using them for all of my development needs going forward.
Eric R. | CEO & Founder, carsandcoffeeevents.com