London Life: WordPress Development

WordPress development for London Life’s digital properties - custom 404 and 500 error pages, maintenance page, SEO structured data implementation, and a reusable hero component. Delivered as part of the ongoing Great-West Lifeco family of brands engagement.

London Life: WordPress Development

Overview

Custom 404 and 500 Error Pages

Default WordPress error responses replaced with branded pages that maintained the London Life visual experience during errors and server issues. For a financial services brand, a default WordPress error page erodes trust at exactly the moment when a customer is already encountering friction. A branded, helpful error page with a clear path back to working content is a brand standard, not a bonus.

Maintenance Page

A scheduled downtime page developed to keep communication consistent with the site’s visual standards during planned maintenance windows - an important operational requirement for a financial services platform where customers may attempt to access account or policy information during maintenance.

SEO Schema Implementation

Structured data markup implemented per the team’s specifications, improving how London Life’s content is understood and represented in search engine results. Schema markup at the financial services scale ensures organizational data, product information, and content types are surfaced accurately and consistently across Google’s search surfaces.

Simple Hero Component

A reusable, configurable hero section delivered to the design team for use across key landing pages - reducing the need for per-page template customization for a content structure that appeared repeatedly across the site.

The Challenge & Solution

Custom 404 and 500 Error Pages

Default WordPress error responses replaced with branded pages that maintained the London Life visual experience during errors and server issues. For a financial services brand, a default WordPress error page erodes trust at exactly the moment when a customer is already encountering friction. A branded, helpful error page with a clear path back to working content is a brand standard, not a bonus.

Maintenance Page

A scheduled downtime page developed to keep communication consistent with the site’s visual standards during planned maintenance windows - an important operational requirement for a financial services platform where customers may attempt to access account or policy information during maintenance.

SEO Schema Implementation

Structured data markup implemented per the team’s specifications, improving how London Life’s content is understood and represented in search engine results. Schema markup at the financial services scale ensures organizational data, product information, and content types are surfaced accurately and consistently across Google’s search surfaces.

Simple Hero Component

A reusable, configurable hero section delivered to the design team for use across key landing pages - reducing the need for per-page template customization for a content structure that appeared repeatedly across the site.

Challenge & Solution
Dejan Markovic
Dejan Markovic WordPress Architect
Best experience I've had to date with someone from Codeable. Dejan and his team jumped on a critical project over a weekend and had it sussed and patched on a Sunday; by Monday evening a fix was fully implemented. The team exceeded my expectations and I will be using them for all of my development needs going forward.
Eric R. | CEO & Founder, carsandcoffeeevents.com